Where Does the Money Come From? Funding a Personal Care Start-up
From angel investors, to bank loans, to VC and more, personal care start-ups have a few options for getting their operation going.
Amazon PPC Advertising Series, part 3: Manual Campaigns
Once an Automatic Sponsored Product Campaign on Amazon has yielded some keyword insights, you can set up an effective manual campaign.
E-commerce Branding Guide for a Strong Foundation of Growth
Even for e-commerce companies, there are ways to help consumers make emotional connections to your brand. If Amazon did it, so can you! These are our best tips for growing your brand and building the kind of foundation leading brands have.
Essential Ingredient Spotlight: Retinol
A must-have ingredient you should have in your product arsenal is retinol, one of the major forms of vitamin A. Understand its benefits and drawbacks.
Amazon PPC Advertising Series, part 2: Automatic Sponsored Product Campaigns
Automatic Sponsored Product Campaigns on Amazon give your products extra, valuable exposure. Are you ready to benefit from it?
The Why and How of Leveraging the DTC Trend
Brands should definitely not ignore the direct-to-consumer surge and should leverage it to their advantage as quickly as possible, because it’s not going away.
How Long Will It Take? Product Development with The HatBerg Collective
Numerous factors impact how quickly you’ll have a finished product, but the most important is deciding: White label (or at least starting with an existing formula) or custom manufacturing?
Amazon PPC Advertising Series, Part 1
What is Amazon Pay-Per-Click Advertising and how can you use it to improve your success on Amazon? We start to explain in this first in a series on PPC.
Q&A with HatBerg Collective Founders, Part 2
What does a new brand need to know to win and retain customers? Chaz Hatfield and Yvonne von Berg share their insights in this second of a two-part series.
The Basics of Cosmetic Product Testing
Due to the nature of almost all cosmetics, once you have a finished product you must complete a number of product safety and efficacy tests to ensure you can register your products with the appropriate regulatory authorities to be able to sell them.
Q&A with HatBerg Collective Founders, Part 1
With their deep industry experience, Chaz Hatfield and Yvonne von Berg have an eye for market trends and opportunities which can benefit companies of all sizes and ages. In this first in a two-part series, the founding duo share their insights.
Amazon Retail Readiness, Part 3: Product Copy
In this third post in our series about Amazon Retail Readiness, we outline the importance of product copy and how to best tell your product story and perform well in search results.
Never Too Early: Black Friday 2021
As your plans for 2021 come together, it’s certainly not too soon to get started now on custom development for next year’s holiday season. We share four tips on getting started.
Lessons from COVID: Packaging and Logistics
With most product packaging sourced in Asia, lead times are lengthy in the best of times. A global supply chain disruption—like the kind we’ve seen with the COVID-19 pandemic—can throw a brand’s already stretched logistical efforts into complete chaos.
Email Marketing: You’re (Probably) Doing It Wrong
More email will be sent in the next 60 days than at any other point in history. Make sure your messages stand out.
The Inside Story on Corporate Awards
Winning awards gives you valuable credibility. Adding an award logo to your marketing and packaging, where practical, gives people an added reason to trust you and what you offer. And, there are plenty of awards programs you can participate in.
Five Tips to Maximize Your Prime Day
Amazon Prime Day: The biggest sales day of the year, and it’s coming soon! Prepare to maximize your sales and grab new customers with these five tips.
Amazon Retail Readiness, Part 2: Product Images
In the second post in our series about Amazon Retail Readiness, we outline the importance of quality images and how they can help you replicate an in-person experience.
Attracting the Eyeballs: Brand Recognition and Publicity
Attracting attention for your brand and products is the role of marketing, and you can’t get far without it. Gain market traction with on-trend outreach.
Not all Vitamin C is Created Equal
For any brand thinking of formulating a vitamin C product, know that not all vitamin C is created equal. This post will help you understand your vitamin C options.