Amazon PPC Advertising Series, part 3: Manual Campaigns
Once an Automatic Sponsored Product Campaign on Amazon has yielded some keyword insights, you can set up an effective manual campaign.
E-commerce Branding Guide for a Strong Foundation of Growth
Even for e-commerce companies, there are ways to help consumers make emotional connections to your brand. If Amazon did it, so can you! These are our best tips for growing your brand and building the kind of foundation leading brands have.
Amazon PPC Advertising Series, part 2: Automatic Sponsored Product Campaigns
Automatic Sponsored Product Campaigns on Amazon give your products extra, valuable exposure. Are you ready to benefit from it?
The Why and How of Leveraging the DTC Trend
Brands should definitely not ignore the direct-to-consumer surge and should leverage it to their advantage as quickly as possible, because it’s not going away.
Amazon PPC Advertising Series, Part 1
What is Amazon Pay-Per-Click Advertising and how can you use it to improve your success on Amazon? We start to explain in this first in a series on PPC.
Q&A with HatBerg Collective Founders, Part 2
What does a new brand need to know to win and retain customers? Chaz Hatfield and Yvonne von Berg share their insights in this second of a two-part series.
Q&A with HatBerg Collective Founders, Part 1
With their deep industry experience, Chaz Hatfield and Yvonne von Berg have an eye for market trends and opportunities which can benefit companies of all sizes and ages. In this first in a two-part series, the founding duo share their insights.
Amazon Retail Readiness, Part 3: Product Copy
In this third post in our series about Amazon Retail Readiness, we outline the importance of product copy and how to best tell your product story and perform well in search results.